“Sweat with Confidence”

This concept revolves around authenticity, self-confidence, and embracing effort and passion. 
It illustrates that sweat is a natural part of pursuing dreams and goals, and Axe deodorants can assist in embracing these efforts with confidence.
Together, they convey an inspiring message that encourages people to be fully themselves and pursue their passions,
regardless of the obstacles they may encounter.

We live in a world where perfection is often pursued, and sweat is commonly associated with discomfort or failure.
This concept aims to break this stereotype and embrace sweating as something beautiful and inspiring.

This project can serve as a source of inspiration for those pursuing their passions and dreams, regardless of the effort and dedication it requires. It aims to show that sweat is a symbol of hard work and perseverance, representing genuine growth and achievement.
It emphasises that it's precisely that sweat that signifies true progress and accomplishment."


- 2023 Nov, Rotterdam -  
In collaboration W/ Aleyna Atmaca, Chelsey Celesia & Julide Aleyna